Why farmers in Maharashtra are making fruit cakes

Krishnat Patil from Kagal in Kolhapur district celebrated his son’s birthday in a diverse way, with a diverse message. He and his family prepared a cake using watermelon, pineapple, grapes and orange in its place of buying a cake from a bakery. The message was loud and very clear — farmers really should make their very own cake and also sector it.

Farmers, especially fruit growers, are setting a craze, what they connect with ‘a movement’ to popularise birthday cakes created up of levels of refreshing watermelon, papaya and musk melon, and decorated with cream, strawberries, grapes and mango slices.

Why Maharashtra farmers are offering outside the house APMC marketplaces

Cultivating a style for novelty

“Fruit growers have experienced greatly in recent times due to lockdown and now traders are paying for the deliver at minimal costs declaring there would be an additional sequence of lockdowns. Farmers are acquiring the cheapest selling price for the deliver and therefore some farmers have started off this craze of fruit cake. It is catching up on social media and farmers are acquiring a very good response” suggests agriculture analyst Deepak Chavan.

Farmer Haribhau Mahajan from Nashik insists that not just birthdays but all situations must be celebrated in this way. He gifted a fruit cake to Sonali and Sagar Wadnerkar to celebrate their marriage anniversary and the pair was delighted to mark the occasion in a novel, and healthy, way.

Maharashtra farmers discovering partnerships with corporates

WHO suggestion

‘Hoy Amhi Shetkari’ organisation has introduced a fruit cake competition with the affliction that the contributors must produce a cake using fruits and greens obtainable in their very own localities.

Farmers are projecting fruit cakes as a healthy possibility to baked cakes and are campaigning for their new product. The WHO panel on food plan, nutrition and prevention of long-term ailments has encouraged a daily intake of at least 400 grams (or five daily servings with an typical serving dimension of 80 gm) of fruits and greens, excluding potatoes, cassava and other starchy tubers, to prevent food plan-associated long-term ailments and micronutrient deficiencies.

“The lockdown has seriously strike tough and farmers will have to uncover new strategies to offer their products and solutions using new promoting techniques. Farmers will have to consider handle in most important, secondary and tertiary sectors, only then can farming be financially rewarding,” suggests farmer Sanjay Chavan.