Pepsi Snaps Up Chinese Snack-Maker

Lincoln Wylie

PepsiCo has arrived at an agreement to buy the Chinese snack retailer Be & Cheery from Haoxiangni Well being Foodstuff for $705 million, the corporations mentioned.

Be & Cheery, launched in 2003, is just one of the largest on line snack corporations in China providing nuts, dried fruits, and other snacks, mainly on Chinese e-commerce platforms. It recorded $24.3 million in internet financial gain past calendar year, up 32% from 2018.

“Be & Cheery adds direct-to-customer capacity, positioning us to capitalize on continued development in e-commerce, and a regional manufacturer that is ready to extend across a broad portfolio of solutions, by means of both on line and offline channels,” Ram Krishnan, main govt officer of PepsiCo Better China, mentioned in a statement. “We also hope to leverage Be & Cheery’s innovation and customer insights capabilities to drive innovation in other vital PepsiCo development markets.”

The brand’s current owner, Haoxiangni Well being Foodstuff, bought Be & Cheery in August 2016 for $136.five million. In a statement, the corporation mentioned it wished to concentrate on the jujube small business.

PepsiCo’s snack foods division has been developing at a faster price than its beverage division. The deal could sign the probable for continued development in that sector in developing nations.

In July, PepsiCo declared it was shopping for a 26% stake in just one of China’s largest natural foods producers, Purely natural Foodstuff Global, for $131 million, citing its, “determination in accelerating its growth in China.”

For the duration of an earnings call before this thirty day period, PepsiCo Chairman and CEO Ramon Laguarta mentioned the company’s global small business represented a significant opportunity. “And China, of course, is a large sector, where by we have a excellent small business. It’s developing very effectively … But the opportunity is a great deal, a great deal increased,” he mentioned.

Pepsi’s expenditure in China arrives as fallout from the coronavirus continues to effect the international economic system. Big indices fell sharply Monday on issues the epidemic would hamper development.

Zhang Peng/LightRocket via Getty Pictures

China, e-commerce, international small business, PepsiCo

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