Download Free Pdf Digital Marketing Plan Sample

Truman Slate

Three Email Marketing Tips For the Bored Email Marketer

If you are a seasoned email marketing strategist you may have noticed a pattern of repetitive, typical and established email marketing strategies commonly used today. You are probably used to the emphasis on the email “holy trinity” – “subject lines,” “creatives” and “images” – as if all email marketing only needed these three elements.

So after years of testing “subject lines,” “creatives” and “images” to get better “subject lines,” “creatives” and “images” email conversion Palm Beach Gardens Car Accident Lawyer rates are still dropping. What is the email marketer to do next?

If you, just like me at times, find yourself in this predicament, you may be what I call the “bored email marketer.”

Here are three techniques that boost creativity and help to break away from email marketing boredom:

  1. Focus on concepts first not creatives and images.
    According to a
Read More

Thoughts from a mom investing for college

Truman Slate

My 3-section method

  1. Initial, I’m investing in a 529 strategy for the reason that it’s aligned to my unique target: saving for higher education. Moreover it provides generous tax benefits, like deferred cash flow tax on earnings, which provides my cost savings a lot more potential to expand and compound quicker.*
  2. Up coming, I’m trusting my asset allocation. My kids’ higher education cost savings are invested in a combine of stocks and bonds, with the allocation driven by how quite a few yrs we have right up until they graduate from superior faculty. This combine will allow us to benefit from the long-term development stocks have ordinarily furnished while supplying some ballast when the marketplaces get choppy. And I’ve designed issues even easier by picking an age-based portfolio in just my 529 strategy. This portfolio routinely adjusts its allocation to become a lot more conservative as we get nearer to
Read More