‘Inclusive’ Unilever ditches ‘normal’ from beauty products

Unilever will ditch the term “standard” from its beauty merchandise and tone down design picture enhancing in a bid to burnish its diversity and inclusion qualifications. 

The FTSE 100 company said its enhancing ban would reduce “all digital alterations to system shape, size, proportion and skin color” from its marketing, although the word “standard” will be taken off from at minimum 200 merchandise in just a 12 months. 

The proprietor of the Dove private care manufacturer said the transfer was aspect of push to create a “far more inclusive definition of attractiveness”. 

The shake-up is the latest example of corporate giants dropping longstanding labels and practices in an attempt to appear far more ethical to a new era of consumers. 

Sunny Jain, Unilever’s head of attractiveness and private care merchandise, said: “We know that removing ‘normal’ from our merchandise and packaging will not take care of the trouble by itself, but it is an critical stage forward.”