Important functions of On-page SEO

What Is SEO & Why Is It Important? | Digital Marketing Institute

On-page search engine optimization (SEO) allows search engines to examine your website and related data to determine whether a user’s search query is relevant to your website. Google is constantly changing its algorithm to better understand searchers’ goals and provide them with relevant results. Google algorithm needs improvement for your website.

Your website and all of its content, including user accessible elements (e.g. ads, content and photos) and search engine viewable elements (e.g. HTML and metadata) must be compatible with the latest systems from Organizations such as Google and Bing so that your website is understandable to search engines and positioned properly. 

Search engine optimization is a collection of strategies that can be divided into two main categories. Events that commonly take place off your website and are beyond your control are referred to as on-page SEO and off-page SEO. On-page SEO is often meant when someone suggests improving their SEO. Let’s talk more specifically about what are the important functions of On-page SEO.

1. On page content

A page should rank in search results based on its content. It is important to search engines because it is what the user intended to see. Therefore, good production is very important. So, what makes good content? Any good piece of content has two characteristics from SEO. Demand must be met by real assets, and it will be able to connect. The best and worst things on the Internet are equal from an SEO point of view if there is no link. The object will not take visitors to a specific website if the link is not accepted, because search engines cannot provide them with notices. 

2. Site structure and internal links 

Search engines must be able to crawl your website properly, so it must have some structure. Engines will be able to direct the user to the page relevant to their query if your site has navigation bars, footers, and anchor links that are easy to use. If your website is difficult to navigate, search engines may have trouble finding your website.

Sites must have a “clear page structure” and useful links must be easy for Googlebot to index, according to Google’s webmaster guidelines.

3. Good URL structure

Both humans and search engines can easily comprehend what the destination page will be about thanks to a well-written URL.

The human-readable, semantically correct URL would still provide visitors a clear understanding of what the destination page is about and would improve their user experience by making it apparent what they will see if they follow the link, even if the title tag of this page were hidden. (It’s important to note that Google is progressively substituting the site name and breadcrumb route for the URL in the search result snippet box. This frequently turns up in smartphone searches.

4. Mobile compatibility

In this day and age, mobile SEO is especially crucial. While developing a website, it’s important to consider all platforms, including desktops and mobile devices, and avoid creating a site that is only optimised for one or the other. Your search engine results will then reflect this, so if a user conducts a mobile search for a query, your mobile-friendly website will appear higher than those that are less mobile-friendly. The subject of mobile friendliness is broad and complex. It would be very impossible to go into all the factors that determine mobile friendliness here. Yet, you’ll succeed more if you ensure that your mobile site is user-friendly, simple to use, quick, and has material that mainly corresponds with your main website.


Here is hoping you know why On-page SEO is important and what are its functions. You can take help from a reliable managed SEO provider to get your on-page tactics in place to rise in the rankings. Also, if you have liked this article, please share it with your colleagues and for any comments or feedback, leave them in the section below. Till then, keep reading. 

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