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In 1998, two graduate college students at Stanford University , Larry Web page and Sergey Brin , developed “Backrub”, a search engine that relied on a mathematical algorithm to charge the prominence of web pages. The quantity calculated by the algorithm, PageRank , is a perform of the quantity and power of inbound links 21 PageRank estimates the chance that a given page will be reached by an internet person who randomly surfs the web, and follows hyperlinks from one web page to another. In effect, this means that some links are stronger than others, as the next PageRank page is more prone to be reached by the random net surfer.