Dixons, PC World and Carphone Warehouse to disappear in Currys rebrand

Truman Slate

The retailer has far more than doubled its on the web enterprise all through the pandemic following a boom in laptop income as far more people do the job from house.

Alex Baldock, chief executive, reported: “We want the purchaser to associate Currys with everything to do with engineering.”

The Currys identify will surface on far more than 300 sites, 13,000 team uniforms and far more than 300 supply vans just after the rebrand is completed.

Dixons Carphone will also transform its identify to Currys plc on the London inventory current market just after its yearly shareholder assembly in September.

Henry Curry started Curry Cycle, a bicycle-building enterprise, in Leicester in 1884 and later branched into gramophones, toys and radios. It was renamed Currys and floated on the inventory current market in 1927. A 10 years later, Charles Kalms opened the 1st Dixons images studio in Southend. The two merged in 1984 after Currys was obtained by Dixons Retail.

The go arrives just after Reckitt Benckiser rebranded as Reckitt in March and Standard Lifestyle Aberdeen adjusted its identify to Abrdn past month. 

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