BrewDog boss James Watt under attack for ‘toxic’ and ‘rotten’ workplace culture

Lincoln Wylie

In the open letter, the a lot more than sixty ex-staffers referred to allegations made versus BrewDog on Instagram accounts and stated they were being hoping to “clarify why so numerous allegations have occur to light”.

They claimed that workers have been subject matter to harassment, assault and addressed “like objects” .

They stated: “By putting personalities at the centre of your messaging, you have inflated egos and fostered a tradition inside of craft beer that deifies founders, and presents weight to sexist and misogynistic brewers who assert to be standing up for cost-free speech.

“You have grow to be a lightning rod for some of the worst attitudes existing on both the world wide web, and in serious existence.”

Scottish brewer BrewDog has won legions of admirers with its tongue-in-cheek marketing and advertising strategies, which provided launching an ‘ALD’ IPA following Aldi launched a similar products to the brewer’s popular Punk IPA. 

Having said that some of its marketing and advertising stunts have occur underneath fireplace. The start of a satirical “Beer for Ladies” for Worldwide Women’s Working day in 2018 sparked a backlash with critics calling it “patronising”.

The former workers also claimed that Brewdog experienced failed to follow by way of on a variety of its prepared strategies, which include sending a scenario of its so-named ‘protest’ beer to the Kremlin to mock Russia’s law banning ‘homosexual propaganda’.

Responding to the letter, Mr Watt apologised and stated the concentrate of the company was “not on contradicting or contesting the details of that letter, but to hear, find out and act”.

He stated: “Most of all, appropriate now, we are sorry. It’s challenging to listen to individuals remarks, but it should have been tougher to say them. We enjoy that and we will endeavour to honour that effort and courage with the serious improve it justifies.

“We are not heading to make excuses, we’re heading to choose motion. From our commitment to sustainability to our enthusiasm for beer, BrewDog has always been described by taking obligation and regularly improving. This is no exception.”

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