Bayer partners with ITC to expand its market reach

Truman Slate

Bayer CropScience Ltd is partnering with ITC Ltd’s Agri Business Division to lengthen the access of its crop defense merchandise by way of the ITC’s e-Choupal four. system. The partnership has commenced as a pilot challenge in Mysuru, where by tobacco is one particular of the main dollars crops.

The partnership will be step by step expanded to other geographies throughout India, Bayer explained in a assertion. As Covid-19 disrupts farming operations and on-farm advisory, this initiative will help farmers avail agri-inputs and digital advisory on a well timed foundation.

Above 42,000 ITC farmers, masking sixty,000 hectares throughout one,a hundred villages in Mysuru region will reward from the partnership with Bayer. Farmers can area their buy for Bayer merchandise by way of the e-Choupal four. system and track their orders. Farmers without having accessibility to smartphones can area their orders on-line with guidance from Bayer & ITC’s industry staff or even area offline orders.

“Bayer’s partnership with ITC aims to present tailor-made solutions, enabling farmers to achieve better harvests and progress to sustainable agriculture. We also program to leverage ITC’s substantial rural access to produce capability making for adoption of better product stewardship and traceability of produce,” D Narain, CEO & MD of Bayer CropScience, explained.

Sanjiv Rangrass of ITC explained the e-Choupal four. system aims at delivering on-demand from customers crop advisory connected to merchandise & expert services throughout the value chain. “ITC’s collaboration with Bayer will allow accessibility to excellent inputs by digitalising the area market eco-technique for farmers. This will leverage Bayer’s skills in agri-inputs and ITC’s deep-rooted linkages with farmers by way of the e-Choupal four. system, therefore producing value and a brand of believe in for the farmers,” he included.

Printed on


June 15, 2020

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