LVMH hits pause button on Rihanna’s fashion brand

Lincoln Wylie

Louis Vuitton proprietor LVMH and songs star Rihanna have agreed to suspend her manner line Fenty a lot less than two many years soon after its start, the French luxurious items large claimed on Wednesday.

LVMH claimed in a statement that Fenty’s ready to have on action, dependent in Paris, would be “place on hold” pending improved conditions – a scarce setback for the luxurious team, which has weathered the coronavirus crisis improved than most rivals.

The R&B singer and LVMH introduced the Fenty manner brand in May perhaps 2019, only the second time the French team had established a label up from scratch as it seemed to tap soaring desire for luxurious celebrity collaborations.

LVMH did not elaborate on the explanations for hitting the pause button but soon after a major start and debut selection, the brand held a reduced profile and never ever followed up with important promoting

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